DEMAND MAVERICKS

Launch Ready

Receive launch-ready content and creative testing plans, not just assets

Low Friction

Minimize disruption to your existing marketing and demand generation team

High Impact

Maximize the total output of your in-house resources.

Meet our leaders


Launched and led by seasoned healthcare, and brand marketing veterans, the Demand Mavericks team has decades of global experience with healthcare, disease states, medtech, and health technologies.

Jay McCabe
Carol Forden

Partner & Content and Copy Director.

Brand strategist,


Carol is a storyteller master with over 20 years of healthcare experience working with big Pharma, Clinical Study Companies, Health-tech, and medtech companies,


Carol has led sales teams in big pharma, delivering millions of dollars in annual sales.  She has managed PBMs. GPOs, Managed Care and specialty hospital sales

Partner & Digital Marketing Director

Brand strategist,


Jay is a Master Digital Marketer with over 10 years of healthcare and digital marketing experience helping grow Nutrisystem, Inc. over 300%.


Jay built the tech stack for Praxis S-10, taking them from startup marketing via direct mail to digital growth marketing, and millions in annual revenue as a result

Get a package of assets tailored to the way you market.

Bring in an outside growth team to help amplify your in-house efforts.


Even established teams struggle to get the creative assets they need from in-house design. It’s too slow to receive and too time-consuming to brief. We make it easy to increase your production of data-driven creative assets so your team launches more smart testing.

'Partnership' isn't just a word we put on a deck.

We care about sustainable business growth and investing in your long-term success.


Invest in your long-term business success.

1. Exceptional Customer Experience


Customer experience is a top priority, from the first time you try our service to years from now when we are still e-newletter marketing partner.


2. Quality Work


We work hard to develop the most innovative and professionally high-converting marketing campaigns backed by data.


3. Marketing Success


We highly invest ourselves in our client's success. We don't just build marketing campaigns. We build effective systems around your ideal client and patient that yield results.


4. Innovative Marketing


The digital and technological space never stops growing and changing. We push ourselves to stay at the forefront of technologies, to be innovative, and to update technology on every project.


5. Confidentiality

We understand how competitive the healthcare landscape is and the impact of a data breach. We have no issues with executing and NDA and do with most of our clients.

The Demand Mavericks Guarantee:

Why Demand Mavericks
What makes up different is we believe that your brand story needs to be told. It must demonstrate your expertise, experience, knowledge, personality, and values.
It's hassle free for you.

Working with us means no one in your company has to wrangle interviews, write, film remote video interviews and testimonials, manage the revisions, draft release forms or coordinate with design.


Once we're aligned on strategy, all we need is an intro.  Before you know it, a draft will show up in your inbox,


It's really that simple.

You receive marketing assets you can use over and over again.

Your team gets marketing assets - remote video interviews of medical doctors, key thought leaders, and customer testimonials -- to distinguish yourself from competitors and build customer loyalty and trust.


These assets share knowledge, insights, and personality to engage your target audience and can be redeployed into other assets and used repeatedly..

A great story is proof that your competitors can't steal.


Once you have one, you can use it for life

We’re purpose-built for that future: With strategy, creativity, and storytelling at our core, and with the agility, nimble thinking, and fluid operations to support every stage of the customer journey and lifecycle.

We'll maximize the ROI of every story by combining video, written assets, long and short pieces, or anything else.
Got big plans? Let’s get started.

We’re a small team that thinks big.

People hate being sold to, they want authenticity and honesty, in healthcare, this is even more true.


Sales isn’t about forcing demand or tricking people into buying things or services they don’t need.


It's about connecting with your customer, showing your personality, being authentic, - building a personal connection and loyalty -- to offer high-quality information in a personable manner, ideally increasing brand recognition and positioning your brand as the “go-to” expert within your industry.


The challenge is how to do this effectively so that your customers will share your content that addresses the problem they're currently struggling with, with their friends, family, and peers.

Why should consumers have an emotional relationship with your brand that will make them more open to telling friends and family about and buying your medical services or products?


The way to persuade people—and ultimately a much more powerful way—is by uniting an idea with an emotion. The best way to do that is by telling a compelling story.


A medical practice that can create an emotional connection with consumers by telling their story and demonstrating that they are the "go=to" expert will make them more likely to recommend and even buy products or services from that medical practice.

This authenticity can be achieved by showcasing the practice's expertise, knowledge, experience, personality, and values through telling their stories using marketing tools such as remote videos and content.


Engaging with customers directly with e-newsletters, Google, Google My Business, and social media platforms, telling your story, can help drive the relationship between patients and medical practices, driving word-of-mouth marketing.


Position your medical practice as the brand that patients recognize and trust, as the "Go-To" Experts for their healthcare needs.


It’s part marketing, branding, and doing the right thing.

Customer success stories are our entire focus.
The key to hearts is through a story.
Position your medical practice as the brand that patients recognize and trust, as the "Go-To" Expert