Starting with little to no visibility with consumers and advocates, The company needed to introduce its brand, increase intent, and drive awareness of the disease state treatment options and patient education across related forums.
We were tasked to build from the bottom up and speak to target audiences in multiple diverse online health forums.
SEO
Content Marketing
Digital Media
Organic Social
Paid Social
Our team created an innovative organic content program that would increase Y-M-Y-L, and E-A-T creditability, to grow brand visibility.
Search research showed that trends varied wildly between forums — forum thought leader, highly engaged, advocate, high-interest learners — to name just a few.
We used these themes to build specific content around the disease state that spoke to each forum's most popular interests and trends.
Lead volume
We used intelligent content promotion for paid social strategies to drive visibility across new and existing target audiences, differentiating Facebook and promoted and organic forum strategies to fit platform consumption norms.
Impressions
Our disease state awareness, thematic social content increased brand awareness dramatically. We optimized for sustainability and built continuing research into their future planning to continue this progress.
Engagement rate
Our comprehensive campaign drove higher engagement rates across all social platforms while increasing follower counts. The company also saw a significant increase in comments indicating brand awareness and potential conversion intent.
Followers
Intent turned to action, with exceptional follower increases that helped narrow down prospective advocates and customers even further and continue to engage with those most likely to convert.
Cost per acquisition
Efficient use of performance creative led to more high-quality posts that grew visibility and engagement.
Our flexible solutions will help you meet (and exceed) your business goals.