Follow the news and you'll hear how Type II Diabetes is almost epidemic today. This physician group wanted to introduce its brand, engage and increase both consumer disease state knowledge and new patients for their practice.
We were tasked to build from the bottom up and speak to the target audiences in multiple diverse online health forums and on social media.
SEO
Content Marketing
Digital Media
Organic Social
Paid Social
Our team created an innovative organic and paid content programs that would increase Y-M-Y-L, and E-A-T creditability, to grow brand visibility.
Search research showed that trends varied wildly between social media and forums — the audience broke out with the following categories: thought leader, highly engaged, advocate, high-interest learners — to name just a few.
We used these themes to build specific content around the disease state that spoke to each forum's most popular interests and trends.
Lead volume
We used intelligent content promotion for paid social strategies to drive visibility across new and existing target audiences, differentiating Facebook and promoted and organic forum strategies to fit platform consumption norms. with the goal to drive registrations for a Type II Diabetes symposium.
Impressions
Our disease state awareness, thematic social content increased brand awareness dramatically. We optimized for sustainability and built continuing research into their future planning to continue this progress.
Engagement rate
Our comprehensive campaign drove higher engagement rates across all social platforms while increasing follower counts. The company also saw a significant increase in comments indicating brand awareness and potential conversion intent.
Followers
Intent turned to action, with exceptional follower increases that helped narrow down prospective advocates and customers even further and continue to engage with those most likely to convert.
Cost per acquisition
Prior to engaging with Demand mavericks, the practice was utilizing bulk mail to DMAs to drive brand and consumer awareness.
Efficient use of performance creative led to more high-quality posts that grew visibility and engagement.
We added email follow up to remind enrolled consumers of the symposium adding topical, value add disease state management articles to the emails
Our flexible solutions will help you meet (and exceed) your business goals.
Utilizing Google My Business and their website, we built comprehensive, disease state and disease management high quality and relevant content,
And we enhanced quality signals with strategic user messaging and external linking to leading organizations' for the disease states across the site for Y-M-Y-L, and E-A-T authority.
Site Traffic
A huge problem in the diabetes space and more so post-COVID is questionable sites, promoting voodoo solutions. We audited hundreds of these listings and manually submitted fake Google My Business redress forms. This cleanup resulted in a substantial number of removals for these fake and questionable businesses, including those with a website with addresses of restaurants and parking lots. This helped not only our client but also the entire digital space.
"Type II Diabetes treatment" search space